Storytelling
'Tollie Tots' is a brand I created with a complete launch plan for SPSU 2014. The selected target market are parents of children ages one to five years (sizes 12-18M to 5T). These styles are categorized in the budget to moderate price zone which will appeal to consumers in the $60,000.00 to $100,000.00 annual income demographic. Theses are highly functional garments for active toddler boys that demand durability.
INSPIRATION
- Active families with toddler boys ages 1-5 years old
- Fun textures & construction details inspired by boating and other water
activities
- Focus on function for ease of use for both target customer & consumer
- Play on bright colors and neutrals for a fun balance
CONSUMER & SALES
- Most likely double income familes; ranging from $60-$100k annually
- Retail prices starting at $17.98 to $54.98
- Budget to moderate price zone for children's apparel
- Private labe brand for department retailer with possible expansion of exclusive
boutique brand; with future continued growth in sales
- Recycled materials; appeal to 'green' consumers & lifestyle
(corporate ethics and sustainability)
DESIGNS
- Fabrics: durable, child-safe, insulating & breathable options for multi-
functional garments
100% Cotton, Heathered-Jersey Knit
100% Cotton, Chambray Plain Weave
100% Polyester, Insertion Warp Knit Scrim (mesh details)
100% Nylon/100% Polyurethane Coating Plain Weave
96% Recycled Polyester/4% Elastne, Performance Knit
60% Cotton/40% Recycled Polyester, Sweatshirt Fleece
100% Cotton, Chino (heavyweight)
98% Cotton/2% Spandex, Colored Denim Twill Weave
100% Cotton, French Terry
-Details & Findings: Functional & Aesthetic
Screen print mesh graphics
Wood buttons
Horizontal stitching details
Zipper closures (CF, neckline for ease of use)
Mesh pockets (functional)
Resize-able waistbands
Reinforcement patches (front knee)
Oversized, functional applied-pockets
Attached hood
Notches at neckline for ease of use
